When wrong, the logo was, as Slack puts it, "simply awful." Though I'm not sure if anyone really noticed whenever it was at the wrong angle or color, since you know, it's a freaking hash sign.

There comes a time in every company’s journey when it needs to find a reason to change its logo. Today, that time has come for Slack. Look, I’m normally cool with logo changes. I think it’s ...

When Slack enthusiastically unveiled its new logo, users of the popular workplace messaging tool were less than complimentary, with some even comparing it to the Nazi swastika. In a blog post on ...

“Like a lot of logos, in five or so years, it became associated with what you or I think of Slack. But it doesn’t have a 50-year heritage, or even a 10-year heritage,” Bierut says in a phone ...

It showed. Uber’s current logo, much like those of Slack and Airbnb, was a simplification of what came before. In fact, it’s just the word ‘Uber’.

Slack, the popular communication tool for organizations, has revamped its logo to be simpler and more adaptable to various scenarios. Other visual changes will arrive over time to match it.