Sitka just came out with a new camo pattern, Optifade Cover. Their first release in years, the camouflage is designed for densely vegetated green areas, whether you're hunting whitetail deer or ...

Compare all the best SITKA Gear deals for Cyber Monday, together with jackets, shorts, vests, hats & more offers. Links to the best deals are listed below. Save up to 50% on Sitka outdoor clothing ...

Save on a wide range of Sitka outdoor clothing at Amazon - check out live prices on Skita lightweight jackets, performance pants, hunting backpacks, camo gloves & more Save up to 50% off on SITKA ...

INDIANAPOLIS A rattle bag, binocs and a blind. Those are some of the new items on the floor of the Indiana Convention Center for the Archery Trade Association's annual show. The show designed for ...

"Maybe it’s just me, but I think it's pretty brilliant that my 5 year old figured out how to make a men’s Sitka coat look like a camo runway dress," Lauren wrote in an Instagram post.

That’s because Sitka Gear makes hunting gear. The company’s success depends on camouflage. Founded in 2005, Sitka Gear founder Jonathan Hart explained why he started his business.