When less is less However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums as minimalist packaging.

The study defines simple packaging design as the extent to which a product package contains few design elements, which lack detail, are similar to one another, and are arranged in regular ways ...

These days, Youell owns the patents for a simple yet unique box design called P2 Packaging that's licensed to companies in Michigan, South Carolina and Indianapolis and used to ship car parts all ...

When less is less However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums from minimalist packaging.