How Simple Packaging Design Influences Willingness to Pay for Consumable Products” and is authored by Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla. Designing products is both an art and a ...

We then averaged their ratings to create a measure of packaging design simplicity. From this data, we found that products in simple packaging generally had higher retail prices than similar ...

These days, Youell owns the patents for a simple yet unique box design called P2 Packaging that's licensed to companies in Michigan, South Carolina and Indianapolis and used to ship car parts ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of ...

We then averaged their ratings to create a measure of packaging design simplicity. From this data, we found that products in simple packaging generally had higher retail prices than similar ...

Everyone from Godiva to Walmart (WMT) uses the design, applying a seemingly endless number of variations for such a simple package. Candy company Russell Stover covered one of its boxes with black ...

In fact, in some ways I respect Sony opting for a very simple and eco-friendly packaging design rather than engineering an extravagant unboxing experience that people will only have once.