A £10.49 pair of shorts for men from Chinese e-tailer Shein have been mercilessly mocked by UK fans, who said they should not be worn in public because they're so skimpy.

Twitter is divided over Shein's $10.99 Manfinity Fever City Men Cotton Raw Trim Denim Shorts, which are extremely high-cut and revealing of the legs, butt and thighs.

This year’s line-up also includes retailers that have used sexist, objectifying and porn-themed advertising, including General Pants, Rebel Sport, Boost Juice, SHEIN and Playboy-owned sex store ...