And though it might seem like a fad, sulfate-free shampoos and conditioners do have a number of benefits. Sulfates are detergents that lift dirt, grime, oil, and product buildup from your hair.

The Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo ($9) might look and smell like a smoothie, but the gentle sulfate-free formula is sure to make your hair happy, too.

This super-hydrating, sulfate-free conditioner is designed with natural curls, coils, and waves in mind. Its main ingredient, shea butter, is among the best moisturizers for curly and textured ...