While it's evident Father Time is definitely catching up with them, Deep Purple still show shades of their younger selves. We apologize, but this video has failed to load.

When you broaden the spectrum to include lilac, lavender, indigo and violet, well, purple timepieces are on the march. Rolex has had an aubergine Datejust since 2018.

Made from a combination of violet-red undertones and shades of blue, the colour sits somewhere within the purple spectrum. However, the colour company is describing it as a "periwinkle blue".

Jerusalem Post consumerism Purple is the new black: The shade taking center stage It appears at the very edge of the rainbow, but now it's making its way to the heart of the scene—this is the ...

Made from a combination of violet-red undertones and shades of blue, the colour sits somewhere within the purple spectrum. However, the colour company is describing it as a "periwinkle blue".