NEW YORK, NY / ACCESSWIRE / July 15, 2024 / Social media is more than just a way to stay connected with friends. Platforms like Instagram and Twitter offer opportunities to connect with people all ...

With our original $750 media spend, we know we’ll reach about 37,500 people. If only 1 per cent of those people click the ad, we now have a pool of 375 people.

These have been halcyon days (weeks, months and years) for the social media advertising market. According to the latest WARC Media quarterly ad spend forecast, in 2026, for the first time, social ...

But in the year prior to that, fiscal 2019-20, that figure was only $8.6-million. In a year, the government’s spending on social media more than doubled.