and often lower calorie alternative to beer and wine, making it a favorite at dive bars, house parties, and backyard barbecues. But now, with hundreds of hard seltzer brands on the market, each with ...

Seltzer sales are not expected to cannibalize Constellation's existing beer sales, he said. Instead, Newlands expects Constellation's seltzer to take market share away from domestic beer brands.

That’s because the coming overhaul of the Truly hard seltzer brand by owner Boston Beer (SAM) is poised to bring major social buzz while also stealing market share from heated rival White Claw ...

Many of the most popular hard seltzer brands, including Truly, High Noon, Bud Light Seltzer and White Claw are made without barley and use fermented sugar, vodka or tequila to supply the alcohol. Some ...

Boston Beer then launched Twisted Tea in 2001 (31% volume share of the flavored malt beverage category in 2023, overtaking previous category leader Mark Anthony’s Mike’s Hard Lemonade brand at ...

U.S.-based alcohol giant Constellation Brands Inc. reported a decline in year-over-year sales for its fiscal second quarter on Thursday, but saw bright spots in growing sales at the retail-level, ...

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