Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

To celebrate the 30th anniversary of Initial D, Seiko has teamed up with Kodansha and series creator Shuichi Shigeno to ...

Seiko is bucking that trend with the two newest additions to the PADI family. First, there’s the SPB501, a revival of Seiko’s first proper dive watch from 1965, and then there’s the SRPL53, the ...