Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

Seiko formalises beloved Rolex-fan nickname with watch world's first official Pepsi collaboration, the Seiko 5 Sports x Pepsi ...

The updated Seiko 5 Sports SKX features slight changes to the dial and bezel. Seiko After five years, it was time for Seiko to refresh its bell cow. Fortunately, this was done with an appropriately ...

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at 6 o’clock, and a black silicone strap – a first for any Seiko 5 GMT.

Unboxing a legendary vintage Seiko SKX is like stepping into a time machine. After 25 years, does it still hold up, or has time taken its toll? From its iconic design to its surprising performance ...

The second watch, the SRPL99, nods to the original Seiko 5 Sports “Pepsi” designs of the 1990s. It’s a 38mm automatic with a silver-white dial, unidirectional red-and-blue bezel, and a metal bracelet.

Though there are several variants of the SKX watch, the reference SKX007 is the perhaps the most popular model, with its conservative black bezel and dial (it doesn’t hurt that the “007” seems to ...