Six new references of Seiko Speedtimer ✓ With three celebrating a shared history with Datsun ✓ Explore them here! ✓ ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

Switzerland will tell you it was Zenith’s El Primero or Breitling and Heuer’s joint-ventured ‘Calibre 11’ that finally ...

The demand remained strong, never truly disappearing for around 50 years. Then in 2022, Seiko finally responded by reviving ...

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just ...

And this year, watch enthusiasts have even more to look forward to, especially fans of Seiko, because in May 2025, Seiko unveiled exciting new models under three of its standout series: Prospex ...

The latest take on the Seiko 5 Sports comes to us from Japanese style brand Beams, which has taken two vintage-inspired modern Seiko references and given them a stealthy and contemporary makeover. The ...

Cue MoonSwatch levels of hysteria and hype (minus the eBay reselling market) in the early ’70s. Such was the demand for its quartz watches, Seiko had to build subsidiaries outside of Japan for ...