Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition “Pepsi” watches ...

After decades of nicknames, Seiko 5 has now made an official collaboration with Pepsi, unveiling two limited-edition watches.

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

Seiko formalises beloved Rolex-fan nickname with watch world's first official Pepsi collaboration, the Seiko 5 Sports x Pepsi ...

While Rolex may have invented the “Pepsi” bezel, it is far from the only watch brand to employ the color scheme. Most notably ...

The Topper Edition Seiko Prospex Diver SPB107 boasts a blackened stainless steel case with super-hard coating, screw-down case back and crown (doubly ensuring that water stays out), and guaranteed ...

To find a competitor to this watch, at least on paper, you have to look far up the price bracket. The Tudor Pelagos FXD, Citizen Promaster Dive Super Titanium, and Omega Seamaster Diver 300M are some ...

Due to release in May, the Naomi Uemura Limited Edition SLA069 Seiko Prospex will retail for around $2,900 USD, and only 500 pieces available. For more information, visit Seiko’s official website.

Releasing as a limited-edition of 1,700 pieces, the Shohei Ohtani Prospex Diver goes by the reference of SBDC191 will be available only in both parties’ native country, Japan.

One look at Seiko ‘s early dive watches tells you they were intended to be tough tools, plain and simple. So it’s a little ironic that decades later they’ve become fetishized by collectors and ...

Seiko’s first hardcore dive watch that would later be nicknamed the “Tuna,” due to its can-like case shape, was introduced in 1975, and the first 1000m water-resistant version came out in 1986. Now, ...