Global icons Seiko 5 Sports and PepsiCo have teamed up for their first-ever collaboration, delivering a limited edition watch collection that perfectly fuses heritage, style, and pop culture nostalgia ...

The SPB513 is one of three just-announced additions to Seiko’s Speedtimer line, joined by the black-dial SPB515 and the ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition “Pepsi” watches ...

If you’re not a fan of all-black watches – or if you’d prefer your “Pepsi” watch a little less horologically on the nose – ...

The new time-and-date Prospex Speedtimer has a fun feature reminiscent of a deep-cut 5 Sports model from the 1980s.

How is this for an ironic twist — as Stephen Colbert is preparing to say goodbye as the host of CBS’ The Late Show, he also ...

Seiko has announced a new collaboration that makes historical sense: three limited-edition Prospex Speedtimer watches paying ...

Seiko has turned the fan-made “Pepsi” nickname into an official fizzy collaboration, teaming up with the soft drink giant .

But did you know there's another child in the family? King Seiko is the lesser known middle child of the Seiko family – and it's making a comeback.

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...