The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

More specifically, Seiko's SKX diver watches offer some of the best bang for your buck imaginable, provided you don't mind joining the legions of fans who have already picked them up. See All 4 Photos ...

Conclusion Although we understand that it’s hard to say goodbye to a loved one, I think we’ve shown here that Seiko did have good reasons to end the production of the SKX 007 and 009. And we made ...

However, it’s now Seiko that can say it has the true-blue “Pepsi” watch. The collaboration features two new watches, including—big surprise—a dual-time zone GMT watch.

Though there are several variants of the SKX watch, the reference SKX007 is the perhaps the most popular model, with its conservative black bezel and dial (it doesn’t hurt that the “007” seems to ...

The updated Seiko 5 Sports SKX features slight changes to the dial and bezel. Seiko After five years, it was time for Seiko to refresh its bell cow. Fortunately, this was done with an appropriately ...

Seiko unveiled the new SRPL83, SRPL85, SRPL87, and SRPL89 only a few weeks ago. The new quartet is part of the Seiko 5 Sports lineup, more specifically, the so-called “SKX series.” But with that ...

Unboxing a legendary vintage Seiko SKX is like stepping into a time machine. After 25 years, does it still hold up, or has time taken its toll? From its iconic design to its surprising performance ...

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...