The NBA today unveiled a reimagined logo for the NBA Finals presented by YouTube TV, which brings back the iconic script font used in variations of the logo from 1986-95 and 2004-17.

Hancock agrees that the font “ticks every box marketers think women want”. She also reckons that it appeals because it still “feels personal”, even though we all know it’s mass-produced.

Melissa Riofrio/IDG Does Microsoft Word have handwriting or cursive fonts? Click the drop-down list in the Font section of the Ribbon menu to see the full list. You can review the current Windows ...