Savlon has long been a household name, trusted to provide antiseptic benefits since its inception over 70 years ago. This gel is designed specifically to clean wounds where the main ingredient ...

Through 2020, like every country, the hygiene category boomed in India too. But Savlon was the no. 3 brand. While it had an antiseptic liquid, Savlon's size was much smaller than Dettol and Lifebuoy ...

The Challenge:For Savlon, a relatively new hygiene brand by ITC with just four products (antiseptic liquid, soap, sanitiser and handwash) in its portfolio, the pandemic sparked a fight for relevance ...