Third Street for decades was Santa Monica's main commercial strip, but by the late 1950s it was laboring to keep up with new regional shopping centers.

CBS News Los Angeles Santa Monica is shaking things up to bring more life and more people back to the Third Street Promenade with the approval of a proposal that will let visitors sip alcoholic ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

Downtown Santa Monica's Andrew Thomas; Santa Monica Mayor Phil Brock; Third Street Promenade (Getty, Linkedin, votebrock, Cayambe/CC BY-SA 4.0/via Wikimedia Commons) May 22, 2024, 11:55 AM By TRD ...