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Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations. And understanding the difference between them is crucial for any designer.
Humanist: Unlike other sans serif, these are unrelated to earlier 19th century grotesque, but take inspiration from classical handwritten fonts. Examples are Gill Sans and Optima.
There are two general categories of typefaces:Serif and Sans Serif. Serif typefaces use small decorative marks to embellish characters and make them easier to read. Typefaces without these are ...
The main flavor of Aptos is a sans-serif font— described by Matteson as "Helvetica" but with "a bit of a human touch" that makes it "more approachable and less institutional." ...
Serif fonts, such as Times New Roman, Georgia and Garamond, are named as such because they feature these small but noticeable embellishments. In contrast sans-serif fonts, such as Arial, Helvetica ...