While you can't necessarily customize the Razr Ultra the same as you would with a Moto X in 2013, you can choose from a variety of colors and material finishes, including Pantone Scarab in Alcantara (pictured above), Pantone Mountain Trail in FSC-certified wood, Pantone Cabaret, and Pantone Rio Red.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)