REI’s bold decision to swim against the Black Friday tide is a brilliant example of an Iconic Move ... recruiting a social media influencer. The campaign resulted in an immediate and painful ...

The beacon-enabled campaign targeted mobile users in stores prior to Black Friday, prompting them to ... The Walk in and Win campaign is a clear example of how Macy’s values mobile in connecting ...

Skincare brand The Ordinary has an offbeat approach to the current Black Friday madness, launching a playful campaign that exposes the truth behind the seasonal sales event. Encouraging fans to ...