Wearing different shades of the same color family signals intentionality that enhances the psychological impact through what researchers call the “exposure reinforcement effect.” ...

I n team sports, the norm is for players on the same team to wear the same color jersey, often to make it easier for them to pass the ball to one another. There are a few exceptions, though, such ...

Soccer goalies wear a different color uniform than the rest of their team — and sometimes, a really random color. Here's why, according to soccer rules.

The only person I saw wearing a bright color was me. Is a “pop of color” the new signal, like sneakers, fanny packs and staring at Google Maps, that someone is a tourist? — Lynn, Cazenovia, N.Y.