Here are 5 hacks for writing better sales proposals. 1. Know your Customer Before you even start writing your sales proposal, research is necessary.

Writing aimed at driving sales often takes an emotional angle–it taps into feelings of happiness, of sadness, or relief. It evokes empathy, and makes the reader feel an emotional response that ...

It’s especially important to carefully craft the language provided for sales teams, who must relay the same information over and over again in language that’s informative without sounding stale.

That couldn’t be further from the truth. The sales proposal elevates the conversation between a sales person and the line-of-business buyer. Even if both parties agree to move forward, the sales ...