The purposes of business letters can include providing sales incentives for customers. Selling incentive sales letters are used to offer rebates, coupons or special deals to long-term customers.

Sales commissions act as a crucial lever to increase revenue and customers. But sometimes those incentives bring unintended consequences. New research identifies eight ways that salespeople across ...

As they strive to meet those sales goals, they may be more willing to lower prices and make deals that benefit the buyer. Rebates and incentives: As the year draws to a close, many automakers and ...

Sales incentives are an important factor in attracting, retaining and motivating talent; driving desired behaviors; and ultimately fueling revenue growth. In fact, it's such a part of achieving ...