SWOT analysis is a technique that can help determine your company’s strengths and weaknesses, even during times of uncertainty. Knowing where your company stands is the best way to move it forward.

An effective process companies use to assess themselves and their competitors and formulate their strategies is an analysis called “S.W.O.T.” But this exercise isn’t just for businesses. It ...

Why Your SWOT Analysis Is Probably Useless An analysis of strengths, weaknesses, opportunities, and threats is the darling of most strategy processes. Yet it’s often an exercise in futility ...

In an ideal world, the SWOT analysis is conducted by a group of experts who fill in four categories in the form of a 2x2 matrix. Strengths: These are areas in your business in which you are ...

One of the most basic lessons you learn in first year business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your ...

The SWOT analysis may reveal that some components are stronger than others within the business. For example, Amazon ’s (AMZN 1.62%) e-commerce is stronger in North America than Europe due to a ...

Porter's 5 Forces is a comparative analysis strategy that analyzes competitive market forces within an industry. SWOT analysis looks at the strengths, weaknesses, opportunities, and threats of an ...

An analysis of the competitive advantages and disadvantages of Germany in 1999 found that the country's strengths lay in its educated and skilled workforce. Among its weaknesses were its high ...