SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis can be used by businesses of all sizes, from small startups to large enterprises.

Artificial intelligence (AI) can significantly decrease the time it takes to prepare a high-quality, in-depth SWOT analysis.

The SWOT analysis may reveal that some components are stronger than others within the business. For example, Amazon ’s (AMZN 1.62%) e-commerce is stronger in North America than Europe due to a ...