This was Audi's first all-electric SUV, and it importantly launched earlier than both the BMW iX3 and Mercedes EQS. Since the e-tron's arrival, Audi has expanded the sub-brand with a wide range of electric SUVs, ranging from the range-conscious and compact Q4 e-tron, through to the luxurious and performance-focused SQ8 Sportback e-tron.

The automaker has reduced the starting price of the 2025 RZ by introducing a new base trim, available on both the rear-wheel-drive RZ 300e and all-wheel-drive RZ 450e. The automaker has also slashed the prices of those model's existing Premium and Luxury trims for the 2025 model year.

The all-electric luxury electric SUV is getting significantly cheaper. Lexus launched a new entry-level 2025 RZ trim with starting

Lexus is getting aggressive on pricing for its only fully electric vehicle. For 2025, the RZ has a starting MSRP of $43,975, including destination. That's $11,200 cheaper than the previous base-model RZ,