In SEO, content must be rich, and navigation bars help technical SEO gains. In PPC, content needs to be focused on only the most crucial insights with as little opportunity for the user to do ...

Instead, start with these SEO basics. With these five tips, you have more than enough to start laying the foundations that will help your content rank in search engines, over time.

This isn’t just about upskilling their in-house SEO teams. It’s about helping teams across different departments, who may not live and breathe SEO, understand how to collaborate more effectively.

I recommend starting your SEO education with some resources that cover the basics, like books, YouTube videos, blogs and even online courses. Whatever you use to begin your education, don’t wait ...