While rum is making gains in the bar and club scene providing appealing highs for party-loving millennials, its image as a hip party drink needs to be balanced with its credibility as a quality spirit ...

The NLC, which blends and bottles the Guyana rum at its St. John's plant, committed to reviewing the brand last June and has now dropped the image and altered the label.

The truth that Costco's spiced rum was bottled by Sazerac came a bit out of left field. The company is American and privately owned, with its own rums including Black Magic, Parrot Bay, and Myer's.