Ruby the Roo on an electronic billboard in New York. Picture: Tourism Australia In a further boost for tourism operators, online searches for flights to Australia was up by 10 per cent globally ...

The $125m campaign was released in other key markets in October but this will be the first time China is introduced to Tourism Australia’s brand ambassador Ruby the Roo. Research has shown ...

Tourism Australia has pulled out all the stops for ... but we needed to tell that story in a way that is unmistakable." Enter Ruby the Roo; a CGI Kangaroo voiced by Aussie actor Rose Byrne ...

Voiced by Australian actor Rose Byrne, Ruby the Roo will bound on to electronic billboards ... overseas visitors to our shores. Trade and Tourism Minister Don Farrell made the announcement in ...

the fresh face of Australia’s international tourism brand. Voiced by Australian actor Rose Byrne, Ruby the Roo, a fluffy, computer-generated mascot, will grace billboards in Shinjuku ...

telling Yahoo News Australia there's another side to Ruby that the world should know about. "We are struck by the irony that Ruby the Roo is being celebrated as our tourism mascot when ...