It’s not often that Rolex introduces an entirely fresh model family, making this year’s Watches & Wonders a particularly notable edition. Then again, upon closer examination, this new family has hallmarks of models that have long been out of production,

The Land-Dweller is certainly the big news of the day from Rolex, as this is the first all new line of watches since the Sky-Dweller annual calendar dropped in 2012.

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model from Rolex since the Sea-Dweller in 2012.