Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will be used globally after LVMH struck a decade-long agreement to bring a number of its luxury brands to F1.

Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper. The new deal, effective from 2025, is reportedly valued at over ...

Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 ...

LONDON (Reuters) - Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport ...

LONDON : Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced ...