Just look at the Rolex emoji watch – a Day-Date which shows neither the day, nor the date, and features a multi-coloured, jigsaw print dial. Nestled in amongst the predictable and the oddities ...

49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K yellow-gold version of the Crown's famed racing ...

So while this particular Day-Date won’t help you with the day or the date, it’ll raise a smile with a message and an emoji instead. Elsewhere on the Rolex stand, there’s a new dress watch ...