Esquire was invited along to the launch of the store, which spans more than 7,200 square feet in the heart of Mayfair ...

With its earthy textures and colors, the greenroom was less a brand emporium than an elegant lounge that communicated, on a visceral level, Rolex's enduring values. That may explain why it featured ...

And undoubtedly the biggest attraction at the fair, year after year, is Rolex. The brand’s elaborate ... all the new watches set up in the glass display cases. This year was no different ...

Swiss watch brand Rolex has just opened a stunning new London flagship on Bond Street – and we were first through the doors ...