For a brand striving to implement a cross-channel marketing integration strategy, it may be essential to invest in data management software to enable effective data synchronization.

1. Brand Awareness For New Businesses As a startup launching into a market, one of the primary challenges is the absence of brand awareness. Unlike established companies with a recognized brand ...

Take the time to get buy-in from your team and help them understand how their role sits within the wider branding and marketing strategy and how they can help deliver a great customer experience ...

You don't build a brand simply by getting your name out there - you build it by creating consistent, valuable interactions that lead to results. The most impactful marketing strategies don't start ...

For example, building brand awareness is important, even if it doesn't result in direct conversions right away. Finally, stay flexible and ready to pivot based on what's working and what's not.

Home Local Businesses From strategy to results: The role of a digital marketing agency in business growth With businesses striving to connect with their target audience and expand their reach, the ...

How a feminine hygiene firm created brand awareness with innovative marketing strategies An excerpt from ‘From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a ...

Credit: Marlon Trottmann / Shutterstock Allianz has created its first director of brand role to take the company to “new levels” of customer and market visibility. Carolyn Rich, who has worked at the ...

The other road leads to a holistic cross-channel strategy. This involves patient digital brand building, balanced between search and social investment. It may seem daunting to some, but this is ...

Speaking at the e4m OOH Conference 2025, Vinkoo Chakraborty, President of Rapport Chrome, said 2024 saw a whopping 52% growth in out-of-home advertising over 2023 ...