According to Simmons, this hand gesture was first used in commerce Nov. 14, 1974. That appears to correspond with Kiss’ Hotter Than Hell tour.

“Kiss” rocker Gene Simmons has filed an application Friday with the U.S. Patent and Trademark Office to trademark the “rock on” hand gesture. Simmons, whose real name is Chaim Witz, wants ...

KISS frontman and North Texas businessman Gene Simmons wants to trademark the "rock on" hand gesture, the one that looks a lot like a Hook'em Horns sign. In an application filed June 9 with the U ...

After all, as pointed out by io9, Simmons' own “rock horns” move is actually just Spider-Man' s web-throwing hand (or the “I love you” signal), not the actual rock-and-roll horns hand gesture.

Occult Rock Act Coven Threaten to Sue Gene Simmons If He Trademarks Rock Hand Gesture Graham Hartmann Published: June 16, 2017 Frederick M. Brown, Getty Images ...

He was able to trademark it. Meanwhile, 3OH!3, a Colorado electronic band, made a similar hand gesture in a photo shoot. Theirs was rounder, though, creating more of a circle than a diamond.

Gene Simmons Is Attempting To Trademark The Iconic ‘Rock And Roll’ Hand Gesture Alex Galbraith Contributing Writer Twitter June 14, 2017 Getty Image The “rock and roll” sign. The devil’s ...

According to Simmons, this hand gesture was first used in commerce Nov. 14, 1974. That appears to correspond with Kiss’ Hotter Than Hell tour.