The special, Limited Edition Optimus Prime is available to pre-order now, but will set you back a bit. The robot retails for $699, which Robosen says is $200 off its initial $899 price tag.

A battle-damaged take on Optimus Prime takes fans back to Generation 1 in style, but this highly exclusive figure comes at a ...

While much of the cool tech shown at CES is all prototypes and promises from the future, Robosen's Optimus Prime robot is actually available right now. At $999, it's not cheap, but it's also not ...

Robosen and Hasbro are announcing the Transformers Grimlock Auto-Converting Robot, a successor to their Optimus Prime toy that can transform itself. It’ll start at $1,500 this fall, but that’s ...

The LEGO Transformers Optimus Prime is no small robot. It measures a respectable 14" high, 11" deep, and 8" wide in its robot form and weighs in at about 4.5 pounds.

“When I looked at the breakdown of Optimus Prime in the original show, it was a hero,” Cullen told Gizmodo in a 2008 interview. “My older brother, Larry, was my hero.

Elite Optimus Prime is smaller than the Flagship model, which means less weight, which means it can transform and move quicker than the original toy as Sean Tan, Director of Robosen USA, points ...

The trailer introduces Optimus Primal, the leader of the Maximals who’s voiced by Ron Perlman and can transform into a gorilla. The two Optimuses meet, and Primal warns Prime of a brand new ...

That Epic Self-Transforming Optimus Prime Is Now Smaller, Lighter, and Cheaper—But Still Far From Cheap The updated version will be available from more retailers and hopefully easier to find.

For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller but still entirely amazing Elite version of the toy.