Roblox's data shows that Party boosts engagement, too. When friends play together, their sessions are an average of 1.9 times longer than sessions of users playing by themselves.

Just for the occasion, the 32-year-old socialite-turned-entrepreneur threw a Roblox-themed party for her beloved son. She posted a video on her Instagram on Sunday (July 14) to document the occasion.

On December 31st, Wicked fans can join other Roblox users in the Ozdust Ballroom for a Roblox first. Users are invited to celebrate a worldwide New Year’s Eve countdown with an EPIC 24-hour party.

Roblox has partnered with electronic music event promoter and producer Insomniac to bring the "world’s largest dance music festival" to the Roblox metaverse. The festival, held in the new persistent ...