Roblox made an announcement at RDC 2024 that it will launch a new ‘Party’ feature in October. It said party will allow players to communicate with each other and join matches together. Party ...

Roblox's data shows that Party boosts engagement, too. When friends play together, their sessions are an average of 1.9 times longer than sessions of users playing by themselves.

Roblox's data shows that Party boosts engagement, too. When friends play together, their sessions are an average of 1.9 times longer than sessions of users playing by themselves.

Keeping it restricted to the “Party” system is a smart play because it ensures, at least for the moment, that the chat will only be between friends and people you “know” within the game.