Now the company is launching a line of toys based on characters from those user-generated games. Toys are a risky business. But San Mateo, Calif.-based Roblox has a growing user base.

Shares of Roblox Corp. and Hasbro Inc. climbed on Tuesday after the companies announced a deal to create new Nerf and Monopoly products based on the video-game platform. Hasbro, the nearly century ...

Roblox’s CEO and co-founder, David Baszucki, said, “Over the past 10 years, we have helped power the imagination of over 44 million Roblox fans across the globe.

This article is more than 6 years old. It's been 14 years since Roblox was launched. Of course, the game is very different since it's early version and so are the players.