When Naxon retired in 1970, he sold his business to Kansas City’s Rival Manufacturing for cash—marking a turning point in the Crock Pot’s history. By then, the Naxon Beanery was nearly ...

Launched in 1971 by Kansas City's Rival Manufacturing, the Crock-Pot was marketed not just as a convenient way to cook, but also as a revolutionary aid for working women. NPR is celebrating its ...

Print ads and television commercials flaunted the Crock-Pot as a miraculous, time-saving device, assuring women in no uncertain terms: You can have it all. Former Rival home economists Kathy Moore ...

In 2011, Smithsonian’s National Museum of American History collected a Rival Crock-Pot in a distinctly ‘70s hue of avocado green. The electric cooker with a ceramic crock shows a few signs of ...

Whatever the cause of the shift, Rival (later acquired by Jarden) found a new kind of customer: The Crock-Pot was "perfect for working women," declared a Sept. 25, 1975, advertisement in The ...