One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric ... pathos (emotional appeal), or ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

In addition to the mix of ethos, pathos and logos, he employed rhetorical ... but simultaneously there were constant features in his rhetoric, in terms of central themes and root metaphors ...

The president used a powerful tool of rhetorical appeal – logos - to reach out to his audience. His acknowledgment of both sides of Parliament for their collective roles in passing these bills ...