One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric ... pathos (emotional appeal), or ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...

While the Ancient sandals may have been swapped for Oxford brogues, Aristotle’s rhetorical pillars of ethos, pathos and logos have never been more relevant. Just where is the world headed? When a ...

Instead, their posters question the rules under which the climate and other major political and social issues have been discussed and decided up until now. Rhetoric has three levels of effect: ethos, ...

Rhetoric is using language effectively and persuasively. And in this, Aristotle’s philosophy is as relevant today as it was 2,000 years ago. Aristotle taught his students the art of persuasion.

called logos. But Aristotle didn’t invent rhetoric himself. His teacher Plato probably coined the Greek term, which meant the “art of speaking,” and used it to describe the practices of an ...