Crypto rewards offer tradable, stakeable tokens vs. traditional points. Fintech giants like Nubank and JPMorgan are driving ...

Loyalty currencies have expanded to include a wide range of reward types that include discounts for specific brands, points, miles, gamification, direct payments, savings and hotel stays. Some ...

This is where a loyalty program can be a valuable tool. Focus on long-term revenue and leverage rewards programs to lower costs for customers. Returning customers are invaluable.

1. PERSONALIZE REWARDS WITH EMAIL ADDRESS INTELLIGENCE. Points and one-size-fits-all programs don’t build loyalty. Customers need to feel seen.

Recent studies by Simon Kucher provide valuable insights into making loyalty programs not only effective but also meaningful for customers. Loyalty Programs: The New Table Stakes Simon-Kucher’s first ...

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.