Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal ...

Besides pricing, the main factors that contribute to consumers switching brands are loyalty program offerings and benefits, ...

Customers want brands to demonstrate their loyalty to them. In other words, loyalty must be bidirectional, a two-way street ...

Imagine logging into Amazon and instantly seeing products tailored to your preferences, even before you’ve searched for them. Netflix suggests your next binge b ...

Relationships are the cornerstone of any successful business, underpinning everything from consumer loyalty to strategic partnerships. With the rapid advancement in technology, companies now have ...

Shop-in-shop partnerships — where brands build a defined area within the retail space of another brand — create unique, ...

AI rising: 78% of firms now use artificial intelligence in at least one business function, up from 55% one year earlier.

Nymbus, a full-stack banking platform for U.S. banks and credit unions, has launched Nymbus Levels: an enterprise-grade ...