Saregama acquires the largest and most popular Haryanvi music catalog, NAV Records, with over 6,500 tracks and popular YouTube channels. India’s oldest and most prominent entertainment company, ...

Bolstering international content production for its direct-to-consumer business also comes as the U.S. industry consider how to secure sustainable and scaleable streaming profits to keep pace with ...

Murugan added that the platform also supports subtitling and metadata enrichment to make diverse content discoverable and ...

Local, regional and national producers are threatened as huge international conglomerates target global streaming audiences, trying to serve everyone with generic content.

In a significant push for regional content, JioHotstar is planning 40 to 50 originals specifically for South Indian markets. “Till last year, we were doing approximately 500 hours of content in ...