These 7 brands, like Facebook and Aunt Jemima, were rebranded after years of intense public complaints and backlash.

For example, does the audience believe that a kitchen remodel will return 60% of its cost at sale time, but your client knows it will return 93%? Then make that value prominent in your commercial.

Jaguar’s controversial rebranding program created waves inside the company as well as out, a report says. A leaked letter reveals Jag’s internal design team was frustrated about a decision to ...

Jaguar ’s recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on ...

Rebranding palm oil isn’t just desirable – it’s essential. We’ve talked long enough. Scientific research and over a century of cultivation confirm its lasting value.