For example, does the audience believe that a kitchen remodel will return 60% of its cost at sale time, but your client knows it will return 93%? Then make that value prominent in your commercial.

Overstock.com's acquisition of the Bed Bath & Beyond brand, for example, aimed to distance the company from its original image as a liquidator. Although acceptance of rebranding is growing, many ...

Here are 15 unexpected ways rebranding can bring growth-focused opportunities for your company: • Revive underdeveloped brands: Rebranding can rescue underdeveloped or hastily developed brands ...

Too often, the rebranding process focuses solely on what’s new—new colors, new messaging, new customer experiences. But the true power of rebranding lies not just in what you add, but in what ...

Jaguar ’s recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on ...

The Willmar City Council on Tuesday, June 20, 2023, approved a $35,000 proposal for rebranding services from Minneapolis-based Replace.

- July 31, 2023 1 (By Buzz Knight) With the recent announcement and rollout of Twitter’s rebranding to X, it got me thinking about the upside to rebranding and the potential nightmare.

TROY, N.Y. — Slidin’ Dirty in downtown Troy is going through some big changes. The restaurant at 9 First St. has a new name, menu, and focus. It’s now known as ‘Twisted Fiddler,’ with … ...

Elon Musk is rebranding Twitter to X. Branding experts have been calling out the decision, warning the company risks losing value. One marketing boss told Fortune the move was "completely irrational." ...