The advertising writer who helped create one of Bud Light's most successful marketing campaigns said the Dylan Mulvaney controversy showed "you have be very careful" in the business now, although ...

Bob Winter, a veteran Chicago-based copywriter who’s worked with numerous well-known companies, helped bring the popular “Real Men of Genius” Bud Light commercial series to the airwaves that ...

If those Bud Light “Real Men of Genius” commercials make you laugh when you hear them on the radio or see them on TV, imagine what it’s like to record them. “I walk in [to the studio] and ...

A refresher: Anyway, Bud Light must have given Bickler the bag, because he came back to cut a new Real Men of Genius ad for the Buccaneers. It is very funny, because I forgot how extremely into ...

Ron DeSantis’ political team unleashed an ad dinging both Bud Light and female-identifying men in women’s athletics with a send-up of the classic “Real Men of Genius” beer commercials.

For these reasons, the average Collegian columnist should write a column based on a commercial about it. I’m sure you’ve seen the “Bud Light Presents: Real Men of Genius” ads on TV. Over the last few ...

Bud Light’s four-year-old “Real Men of Genius” radio advertising campaign ... believe that they can transfer the campaign from ad agency DDB Chicago successfully to the small screen.

Lachky uses the example of “Real Men of Genius” – the award-winning radio campaign for Bud Light, which already has spawned more than 400 commercial renditions and countless more ...

Bob Winter, a Chicago-based ad veteran who's worked with some of the world's most iconic brands, was one of the minds behind "Real Men of Genius," the wildly successful Bud Light radio marketing ...