After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

When Rare Beauty first launched to market in 2020, it quickly became the next big thing. Why? A clever combination of strong brand ethos (which is built on self-love, acceptance, inner beauty and ...

Rare Beauty is seemingly capitalizing on that success with its latest launch. "Soft Pinch Liquid Blush, but make it contour," the brand's website says. It's made with a similar formula ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

I do have options cheaper than this one, but it's still an amazing blush, so I guess I'll be OK with the price.” Yes, the Rare Beauty Soft Pinch Liquid Blush is worth the money. Yes, it’s ...

One such launch that has remained in the spotlight since the company’s September 2020 debut is the Soft Pinch Liquid Blush ... powder. First impressions: This is actually the first Rare Beauty ...

Since then, Rare Beauty has expanded the franchise with exciting new products, including the Soft Pinch Luminous Powder Blush launched in March 2024 and the Soft Pinch Tinted Lip Oil Stain ...

Who’s winning Sephora’s blush business? Perhaps unsurprisingly, Selena Gomez’s Rare Beauty — credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch ...